{"id":6505,"date":"2026-09-09T00:19:31","date_gmt":"2026-09-09T00:19:31","guid":{"rendered":"https:\/\/www.primaryself.com\/blog\/what-is-an-icf-coach-and-why-you-should-choose-one\/"},"modified":"2026-09-09T00:19:31","modified_gmt":"2026-09-09T00:19:31","slug":"what-is-an-icf-coach-and-why-you-should-choose-one","status":"publish","type":"post","link":"https:\/\/www.primaryself.com\/blog\/what-is-an-icf-coach-and-why-you-should-choose-one\/","title":{"rendered":"What Is an ICF Coach? And Why You Should Choose One"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><\/p>\n<p>You\u2019re looking for a coach.<\/p>\n<p>Not another motivational speaker. Not someone who hands you a collection of inspirational quotes and tells you to believe in yourself.<\/p>\n<p>You want someone who can help you think clearly, make better decisions, and perform at the level you know you\u2019re capable of.<\/p>\n<p>But the coaching industry is crowded. Anyone can put \u201ccoach\u201d on a website. Anyone can sell a package. Anyone can promise transformation.<\/p>\n<p>So how do you separate a professional coach from someone who has simply completed a weekend course and created a good-looking Instagram account?<\/p>\n<p>One useful place to start is with an <strong>ICF credential<\/strong>.<\/p>\n<h2>What is an ICF coach?<\/h2>\n<p>An ICF coach is a professional coach who has earned a credential through the <strong>International Coaching Federation<\/strong>, or ICF.<\/p>\n<p>The ICF is a global professional body that sets standards for coaching. It defines what competent and ethical coaching should look like, establishes training requirements, and assesses coaches against those standards.<\/p>\n<p>Put simply, an ICF credential is a form of professional verification.<\/p>\n<p>It suggests that the coach has done more than attend a short course or decide they have a natural talent for helping people. They have completed coach-specific training, worked with real clients, demonstrated their coaching skills, and agreed to follow professional ethical standards.<\/p>\n<p>You can read more about the ICF\u2019s credentialing process on the <a href=\"https:\/\/coachingfederation.org\/credentialing\/\">International Coaching Federation website<\/a>.<\/p>\n<p>That distinction matters.<\/p>\n<p>Because coaching is not just about asking good questions. It requires judgement, listening, boundaries, structure, and the ability to help a client think without taking over their decisions.<\/p>\n<h2>What does the ICF credential involve?<\/h2>\n<p>The exact requirements vary depending on the level of credential, but an ICF-credentialed coach will generally need to demonstrate several important things:<\/p>\n<ul>\n<li>Coach-specific education and training<\/li>\n<li>Practical experience coaching real clients<\/li>\n<li>Understanding of professional coaching competencies<\/li>\n<li>Knowledge of ethical responsibilities<\/li>\n<li>A demonstrated ability to coach effectively<\/li>\n<li>Ongoing professional development<\/li>\n<\/ul>\n<p>The ICF has different credential levels, including ACC, PCC, and MCC. Each represents a different level of training and experience.<\/p>\n<p>You do not need to understand every abbreviation before choosing a coach. You do need to understand the principle behind them.<\/p>\n<p>The coach has been assessed against a recognised professional standard.<\/p>\n<p>That gives you more information than simply reading a list of personal development qualifications on a website.<\/p>\n<h2>Why does accreditation matter?<\/h2>\n<p>An ICF credential does not make a coach automatically right for you.<\/p>\n<p>Fit still matters. Experience still matters. The coach\u2019s approach still matters.<\/p>\n<p>But accreditation gives you a stronger starting point.<\/p>\n<p>When you choose an ICF-credentialed coach, you can reasonably expect the coaching relationship to include:<\/p>\n<h3>Clear professional boundaries<\/h3>\n<p>A professional coach should be clear about what coaching is, what it is not, and how the relationship will work.<\/p>\n<p>You should understand what you are working on, what confidentiality means, how sessions are structured, and what happens if your needs sit outside the coach\u2019s scope.<\/p>\n<p>That clarity matters even more when you are under pressure. You should not have to guess where the boundaries are.<\/p>\n<h3>A client-led process<\/h3>\n<p>Good coaching is not a lecture disguised as a session.<\/p>\n<p>The coach may challenge you. They may notice patterns you have missed. They may ask questions that make you uncomfortable in a useful way.<\/p>\n<p>But the work should still help you think and choose for yourself.<\/p>\n<p>An ICF-aligned approach puts responsibility with the client. The coach does not position themselves as the person with all the answers. They help you access better answers, make deliberate choices, and take responsibility for what happens next.<\/p>\n<h3>Ethical accountability<\/h3>\n<p>The ICF Code of Ethics covers areas such as confidentiality, professional conduct, conflicts of interest, and respect for the client\u2019s autonomy.<\/p>\n<p>That may sound obvious. It is not something you should take for granted.<\/p>\n<p>When you are discussing your performance, identity, career, leadership, or major decisions, you need to know that the coach will handle the relationship professionally.<\/p>\n<p>Trust is not built by a clever slogan. It is built through clear conduct over time.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/cdn.marblism.com\/oiQ1x7Bv7w6.webp\" alt=\"Coach listening attentively to a high-achieving professional in a warm, modern urban meeting room\" style=\"max-width: 100%; height: auto;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>Why high-achievers should pay attention to coaching standards<\/h2>\n<p>High-achievers often make a predictable mistake when choosing support.<\/p>\n<p>They focus on the coach\u2019s personality.<\/p>\n<p>Is the coach energetic? Inspirational? Likeable? Do they have an impressive story?<\/p>\n<p>Those things can be relevant. They are not enough.<\/p>\n<p>You are not hiring a coach to perform confidence at you. You are choosing someone to help you examine how you think, decide, and act under pressure.<\/p>\n<p>That requires more than charisma.<\/p>\n<p>If you are a founder, executive, leader, or experienced professional, you may already know what to do. Your problem may not be a lack of information.<\/p>\n<p>It may be that:<\/p>\n<ul>\n<li>You are overthinking decisions that used to be straightforward<\/li>\n<li>Your execution no longer matches your capability<\/li>\n<li>You keep starting important work but struggle to finish it<\/li>\n<li>Your standards are high, but your focus is inconsistent<\/li>\n<li>You are carrying too many decisions personally<\/li>\n<li>You have outgrown the way you used to operate<\/li>\n<li>You are busy every day but not moving the work that matters<\/li>\n<\/ul>\n<p>This is where <strong>performance coaching<\/strong> becomes different from generic encouragement.<\/p>\n<p>The question is not, \u201cHow can I feel more motivated?\u201d<\/p>\n<p>The better question is, \u201cWhat is interfering with clear decisions and consistent execution, and what needs to change?\u201d<\/p>\n<h2>ICF coaching is not the same as generic life coaching<\/h2>\n<p>The term \u201clife coach\u201d is broad. It can describe many different approaches.<\/p>\n<p>Some coaches focus on personal goals. Some focus on confidence. Some work with relationships, habits, career decisions, or general direction.<\/p>\n<p>There is nothing wrong with those areas. But you need to know what you are buying.<\/p>\n<p>If your main concern is professional performance, you may need a more focused approach.<\/p>\n<p><strong>Executive performance coaching<\/strong> aims to connect the internal and external parts of your working life:<\/p>\n<ul>\n<li>How you think affects the decisions you make<\/li>\n<li>Your identity affects how you show up<\/li>\n<li>Your priorities affect where your attention goes<\/li>\n<li>Your boundaries affect your capacity<\/li>\n<li>Your standards affect what you delegate<\/li>\n<li>Your daily actions affect the results you create<\/li>\n<\/ul>\n<p>That is why a structured coaching process can be useful for high-achievers. It can turn vague dissatisfaction into specific areas of work.<\/p>\n<p>You are not simply talking about wanting to \u201cdo better\u201d.<\/p>\n<p>You are identifying the decisions, habits, assumptions, and patterns that are shaping your current performance.<\/p>\n<h2>Why Richard Gibson\u2019s ICF accreditation matters<\/h2>\n<p>Richard Gibson is an <strong>ICF-credentialed coach<\/strong> and the founder of <a href=\"https:\/\/www.primaryself.com\">Primary Self<\/a>.<\/p>\n<p>His coaching work combines professional coaching standards with more than two decades of experience in business, technology, consulting, operations, and leadership.<\/p>\n<p>That background matters because performance does not happen in a vacuum.<\/p>\n<p>You may be dealing with a difficult decision at work, but that decision is connected to your confidence, priorities, energy, identity, and expectations. A coach who understands both people and performance can help you look at the complete picture without turning every challenge into an abstract conversation about mindset.<\/p>\n<p>Richard\u2019s approach is practical and direct.<\/p>\n<p>The focus is on helping you:<\/p>\n<ul>\n<li>Think more clearly<\/li>\n<li>Make stronger decisions<\/li>\n<li>Reconnect capability with execution<\/li>\n<li>Build useful structure around your priorities<\/li>\n<li>Lead with more consistency<\/li>\n<li>Create a way of working that fits your current reality<\/li>\n<\/ul>\n<p>You can learn more about Richard\u2019s background and approach on the <a href=\"https:\/\/www.primaryself.com\/about\">About Primary Self page<\/a>.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/cdn.marblism.com\/zdeuhuBMunK.webp\" alt=\"High-achieving professional standing calmly beside a city window with a notebook, representing deliberate decision-making\" style=\"max-width: 100%; height: auto;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>What should you look for when choosing an ICF coach?<\/h2>\n<p>Accreditation is one filter. It is not the only one.<\/p>\n<p>Before you commit, ask practical questions.<\/p>\n<h3>1. What type of client does the coach work with?<\/h3>\n<p>A coach who mainly works with students may not be the best fit for a founder managing a team, a senior professional navigating a demanding role, or an executive dealing with high-stakes decisions.<\/p>\n<p>Look for relevant experience with people facing problems similar to yours.<\/p>\n<h3>2. What happens during the coaching process?<\/h3>\n<p>Be cautious if the process is vague.<\/p>\n<p>You should be able to understand how the work begins, what you will focus on, how progress will be reviewed, and what is expected between sessions.<\/p>\n<p>Structured does not mean rigid. It means the work has direction.<\/p>\n<h3>3. Is the coach willing to challenge you?<\/h3>\n<p>You do not need a coach who agrees with everything you say.<\/p>\n<p>You need someone who can listen carefully, test your assumptions, and help you see where your current approach is creating the result you do not want.<\/p>\n<p>Challenge without respect is unhelpful. Support without challenge can become expensive reassurance.<\/p>\n<p>You need both.<\/p>\n<h3>4. Does the coach understand performance?<\/h3>\n<p>If your goal is professional growth, ask how the coach works with execution, decisions, attention, leadership, and accountability.<\/p>\n<p>A conversation can feel insightful and still produce no change in how you work.<\/p>\n<p>The point is not to collect more insight. The point is to use insight to make better choices.<\/p>\n<h3>5. Is the work time-bound and specific?<\/h3>\n<p>You should not feel trapped in an endless process.<\/p>\n<p>At Primary Self, the work is designed to be focused and practical. The aim is to understand where you are now, identify what is getting in the way, and work through the areas that can help restore your performance.<\/p>\n<p>You can explore the <a href=\"https:\/\/www.primaryself.com\/performance-coaching\">Performance Coaching approach<\/a> to see whether it fits what you need.<\/p>\n<h2>If you are searching for a life coach in Adelaide<\/h2>\n<p>If you search for a <strong>life coach Adelaide<\/strong>, you will find many different options.<\/p>\n<p>Take your time before choosing.<\/p>\n<p>Look beyond the headline. Check the coach\u2019s qualifications, professional standards, experience, client focus, and process. Then ask yourself whether the work is actually designed for the problem you are trying to solve.<\/p>\n<p>If you are a high-achieving professional, you may not need more motivation.<\/p>\n<p>You may need a clear, disciplined conversation about what is no longer working and what needs to be rebuilt.<\/p>\n<p>For related reading, see <a href=\"https:\/\/www.primaryself.com\/blog\/looking-for-a-professional-reset-10-things-to-know-about-performance-coaching-in-adelaide\/\">Looking For a Professional Reset? 10 Things to Know About Performance Coaching in Adelaide<\/a>.<\/p>\n<p>You may also find <a href=\"https:\/\/www.primaryself.com\/blog\/the-boardroom-echo-why-you-still-feel-like-an-imposter-after-the-promotion\/\">The Boardroom Echo: Why You Still Feel Like an Imposter After the Promotion<\/a> useful if your external success has moved faster than your sense of confidence.<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/cdn.marblism.com\/X53v0hP5mrO.webp\" alt=\"Coach and client walking side by side through a polished urban office corridor, representing focused forward movement\" style=\"max-width: 100%; height: auto;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>The bottom line<\/h2>\n<p>Choosing an ICF-credentialed coach does not remove the need for judgement.<\/p>\n<p>You still need to choose someone who understands your goals, communicates clearly, respects your autonomy, and can work at the level of challenge you require.<\/p>\n<p>But accreditation gives you an important signal.<\/p>\n<p>It suggests the coach has committed to professional training, demonstrated coaching competence, and ethical accountability.<\/p>\n<p>For high-achievers, that foundation matters.<\/p>\n<p>You are making an investment of time, attention, and money. You should know that the person sitting across from you has taken the profession seriously.<\/p>\n<p>Richard Gibson holds an ICF credential. His work through Primary Self is focused on performance coaching for professionals who want more than general advice or temporary motivation.<\/p>\n<p>If you are ready to understand what is affecting your performance and decide what needs to change, the next step is the <a href=\"https:\/\/www.primaryself.com\/chat\">Reality Check Assessment<\/a>.<\/p>\n<p>Start with the facts.<\/p>\n<p>Then build from there.<\/p>\n<p><em><strong>Legal Disclaimer:<\/strong> Primary Self provides performance coaching and strategic mapping for professionals. We are not a medical practice, clinical psychology service, or financial\/legal advisory. This content is for informational purposes only and does not constitute medical, mental health, legal, or financial advice. Performance coaching is not a substitute for therapy or treatment for clinical conditions. If you are experiencing a mental health crisis, please consult a licensed medical professional. Results of any coaching framework depend entirely on individual application and execution.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re looking for a coach. Not another motivational speaker. Not someone who hands you a collection of inspirational quotes and tells you to believe in yourself. You want someone who can help you think clearly, make better decisions, and perform at the level you know you\u2019re capable of. But the coaching industry is crowded. Anyone can put \u201ccoach\u201d on a website. Anyone can sell a package. Anyone can promise transformation. So how do you separate a professional coach from someone who has simply completed a weekend course and created a good-looking Instagram account? One useful place to start is with an ICF credential. What is an ICF coach? An ICF coach is a professional coach who has earned a credential through the International Coaching Federation, or ICF. The ICF is a global professional body that sets standards for coaching. It defines what competent and ethical coaching should look like, establishes training requirements, and assesses coaches against those standards. Put simply, an ICF credential is a form of professional verification. It suggests that the coach has done more than attend a short course or decide they have a natural talent for helping people. They have completed coach-specific training, worked with real clients, demonstrated their coaching skills, and agreed to follow professional ethical standards. You can read more about the ICF\u2019s credentialing process on the International Coaching Federation website. That distinction matters. Because coaching is not just about asking good questions. It requires judgement, listening, boundaries, structure, and the ability to help a client think without taking over their decisions. What does the ICF credential involve? The exact requirements vary depending on the level of credential, but an ICF-credentialed coach will generally need to demonstrate several important things: Coach-specific education and training Practical experience coaching real clients Understanding of professional coaching competencies Knowledge of ethical responsibilities A demonstrated ability to coach effectively Ongoing professional development The ICF has different credential levels, including ACC, PCC, and MCC. Each represents a different level of training and experience. You do not need to understand every abbreviation before choosing a coach. You do need to understand the principle behind them. The coach has been assessed against a recognised professional standard. That gives you more information than simply reading a list of personal development qualifications on a website. Why does accreditation matter? An ICF credential does not make a coach automatically right for you. Fit still matters. Experience still matters. The coach\u2019s approach still matters. But accreditation gives you a stronger starting point. When you choose an ICF-credentialed coach, you can reasonably expect the coaching relationship to include: Clear professional boundaries A professional coach should be clear about what coaching is, what it is not, and how the relationship will work. You should understand what you are working on, what confidentiality means, how sessions are structured, and what happens if your needs sit outside the coach\u2019s scope. That clarity matters even more when you are under pressure. You should not have to guess where the boundaries are. A client-led process Good coaching is not a lecture disguised as a session. The coach may challenge you. They may notice patterns you have missed. They may ask questions that make you uncomfortable in a useful way. But the work should still help you think and choose for yourself. An ICF-aligned approach puts responsibility with the client. The coach does not position themselves as the person with all the answers. They help you access better answers, make deliberate choices, and take responsibility for what happens next. Ethical accountability The ICF Code of Ethics covers areas such as confidentiality, professional conduct, conflicts of interest, and respect for the client\u2019s autonomy. That may sound obvious. It is not something you should take for granted. When you are discussing your performance, identity, career, leadership, or major decisions, you need to know that the coach will handle the relationship professionally. Trust is not built by a clever slogan. It is built through clear conduct over time. Why high-achievers should pay attention to coaching standards High-achievers often make a predictable mistake when choosing support. They focus on the coach\u2019s personality. Is the coach energetic? Inspirational? Likeable? Do they have an impressive story? Those things can be relevant. They are not enough. You are not hiring a coach to perform confidence at you. You are choosing someone to help you examine how you think, decide, and act under pressure. That requires more than charisma. If you are a founder, executive, leader, or experienced professional, you may already know what to do. Your problem may not be a lack of information. It may be that: You are overthinking decisions that used to be straightforward Your execution no longer matches your capability You keep starting important work but struggle to finish it Your standards are high, but your focus is inconsistent You are carrying too many decisions personally You have outgrown the way you used to operate You are busy every day but not moving the work that matters This is where performance coaching becomes different from generic encouragement. The question is not, \u201cHow can I feel more motivated?\u201d The better question is, \u201cWhat is interfering with clear decisions and consistent execution, and what needs to change?\u201d ICF coaching is not the same as generic life coaching The term \u201clife coach\u201d is broad. It can describe many different approaches. Some coaches focus on personal goals. Some focus on confidence. Some work with relationships, habits, career decisions, or general direction. There is nothing wrong with those areas. But you need to know what you are buying. If your main concern is professional performance, you may need a more focused approach. Executive performance coaching aims to connect the internal and external parts of your working life: How you think affects the decisions you make Your identity affects how you show up Your priorities affect where your attention goes Your boundaries affect your capacity Your standards affect what you delegate Your daily actions affect the results you create That is why a structured coaching process can be useful for high-achievers. It can turn vague dissatisfaction into specific areas of work. You are not simply talking about wanting to \u201cdo better\u201d. You are identifying the decisions, habits, assumptions, and patterns that are shaping your current performance. Why Richard Gibson\u2019s ICF accreditation matters Richard Gibson is an ICF-credentialed coach and the founder of Primary Self. His coaching work combines professional coaching standards with more than two decades of experience in business, technology, consulting, operations, and leadership. That background matters because performance does not happen in a vacuum. You may be dealing with a difficult decision at work, but that decision is connected to your confidence, priorities, energy, identity, and expectations. A coach who understands both people and performance can help you look at the complete picture without turning every challenge into an abstract conversation about mindset. Richard\u2019s approach is practical and direct. The focus is on helping you: Think more clearly Make stronger decisions Reconnect capability with execution Build useful structure around your priorities Lead with more consistency Create a way of working that fits your current reality You can learn more about Richard\u2019s background and approach on the About Primary Self page. What should you look for when choosing an ICF coach? Accreditation is one filter. It is not the only one. Before you commit, ask practical questions. 1. What type of client does the coach work with? A coach who mainly works with students may not be the best fit for a founder managing a team, a senior professional navigating a demanding role, or an executive dealing with high-stakes decisions. Look for relevant experience with people facing problems similar to yours. 2. What happens during the coaching process? Be cautious if the process is vague. You should be able to understand how the work begins, what you will focus on, how progress will be reviewed, and what is expected between sessions. Structured does not mean rigid. It means the work has direction. 3. Is the coach willing to challenge you? You do not need a coach who agrees with everything you say. You need someone who can listen carefully, test your assumptions, and help you see where your current approach is creating the result you do not want. Challenge without respect is unhelpful. Support without challenge can become expensive reassurance. You need both. 4. Does the coach understand performance? If your goal is professional growth, ask how the coach works with execution, decisions, attention, leadership, and accountability. A conversation can feel insightful and still produce no change in how you work. The point is not to collect more insight. The point is to use insight to make better choices. 5. Is the work time-bound and specific? You should not feel trapped in an endless process. At Primary Self, the work is designed to be focused and practical. The aim is to understand where you are now, identify what is getting in the way, and work through the areas that can help restore your performance. You can explore the Performance Coaching approach to see whether it fits what you need. If you are searching for a life coach in Adelaide If you search for a life coach Adelaide, you will find many different options. Take your time before choosing. Look beyond the headline. Check the coach\u2019s qualifications, professional standards, experience, client focus, and process. Then ask yourself whether the work is actually designed for the problem you are trying to solve. If you are a high-achieving professional, you may not need more motivation. You may need a clear, disciplined conversation about what is no longer working and what needs to be rebuilt. For related reading, see Looking For a Professional Reset? 10 Things to Know About Performance Coaching in Adelaide. You may also find The Boardroom Echo: Why You Still Feel Like an Imposter After the Promotion useful if your external success has moved faster than your sense of confidence. The bottom line Choosing an ICF-credentialed coach does not remove the need for judgement. You still need to choose someone who understands your goals, communicates clearly, respects your autonomy, and can work at the level of challenge you require. But accreditation gives you an important signal. It suggests the coach has committed to professional training, demonstrated coaching competence, and ethical accountability. For high-achievers, that foundation matters. You are making an investment of time, attention, and money. You should know that the person sitting across from you has taken the profession seriously. Richard Gibson holds an ICF credential. His work through Primary Self is focused on performance coaching for professionals who want more than general advice or temporary motivation. If you are ready to understand what is affecting your performance and decide what needs to change, the next step is the Reality Check Assessment. Start with the facts. Then build from there. Legal Disclaimer: Primary Self provides performance coaching and strategic mapping for professionals. We are not a medical practice, clinical psychology service, or financial\/legal advisory. This content is for informational purposes only and does not constitute medical, mental health, legal, or financial advice. Performance coaching is not a substitute for therapy or treatment for clinical conditions. If you are experiencing a mental health crisis, please consult a licensed medical professional. Results of any coaching framework depend entirely on individual application and execution.<\/p>\n","protected":false},"author":1,"featured_media":6504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-6505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternative-healing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/posts\/6505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/comments?post=6505"}],"version-history":[{"count":0,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/posts\/6505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/media\/6504"}],"wp:attachment":[{"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/media?parent=6505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/categories?post=6505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primaryself.com\/blog\/wp-json\/wp\/v2\/tags?post=6505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}